Describes IBM's online marketing strategies, explaining how to maximize the impact of Website content, test advertising messages, create beneficial electronic communities, and use the Internet competitively....
Hardcover: 261 pages
Publisher: McGraw-Hill; 1st edition (March 28, 2000)
Product Dimensions: 6.5 x 1 x 9.5 inches
Amazon Rank: 9693482
Format: PDF Text TXT book
reviews: Of the hundreds of books that will be written about how to do business on the Internet, the first question you have to ask yourself is: Who was this book written for? Clearly, this is a book for people who have almost no experience with the Intern...
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