The recent rash of corporate scandals―and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney ...
Paperback: 224 pages
Publisher: AMACOM; First Edition (US) First Printing edition (February 12, 2006)
Language: English
ISBN-10: 0814473881
ISBN-13: 978-0814473887
Product Dimensions: 6.3 x 0.6 x 9.3 inches
Amazon Rank: 1513095
Format: PDF ePub TXT ebook
reviews: This is a classic for every Brand Manager and really nails the need for planned, purposed Brand Trust goals in every organization who wants long term success....
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